Innovative New Stateroom Entry Experience, Princess Prizes, Rolling Out Fleetwide Offering Guests Chance to Win Host of Prizes, Including $100,000 in Cash

Princess Prizes – a first-of-its-kind experience that turns every stateroom entry into a chance to win a variety of prizes, including $100,000 in cash – is rolling out across the Princess Cruises fleet following a highly successful pilot on Caribbean Princess.

The way Princess Prizes works is simple - every time an adult guest accesses their stateroom using their Medallion, they have the chance to win a prize including shipboard credits, wine tastings, Chef’s Table dinners and even free cruises for two for the next decade. Additionally, guests can enter an end-of-cruise drawing awarding at least $5,000 every voyage.

“Princess Prizes takes our guests’ MedallionClass experience to the next level, providing them with a fun way to win prizes simply by entering their stateroom,” said Princess President John Padgett. “At Princess, we’re always aiming to provide our guests with unique experiences they can’t have anywhere else and Princess Prizes is just the latest example of how we can leverage MedallionClass technology in new and exciting ways.”

Princess Prizes was introduced on Majestic Princess and Discovery Princess in Alaska this past weekend with an additional 10 ships coming online between now and the end of the month. The rollout schedule is as follows:

• Grand Princess - July 6
• Crown Princess, Royal Princess, Ruby Princess - July 9
• Regal Princess - July 16
• Emerald Princess - July 20
• Enchanted Princess - July 22
• Sky Princess - July 23
• Coral Princess, Island Princess - July 29

Princess Prizes is part of the recently launched Princess Premier, the line’s premium add-on that includes unlimited WiFi for four devices, a top-shelf beverage package, specialty dining, photos, and daily crew appreciation at one all-inclusive price. Guests with the Princess Standard or Princess Plus packages can pay $20 per cabin per day to participate in Princess Prizes.

Princess Prizes also takes full advantage of Princess’ exclusive MedallionClass experience which begins with the Medallion™ wearable, a quarter-sized, device that enables everything from expedited contactless boarding to locating loved ones anywhere on the ship, as well as enhanced service like having whatever guests need, delivered directly to them, wherever they are on the ship.

More information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at www.princess.com.